Your Window to the World

In today’s world, the overwhelming majority of your potential customers find you through your website, and oftentimes it is the information they find there that drives their decision of whether or not to hire you. For a lot of us, the ubiquity of websites has led to an attitude that all we really need to do is throw up a few photos and a couple of sentences about what we do and leave it at that. But is that really enough?

The short answer to that question is no.

Your site is the window through which potential customers see you, and that means you have one chance to showcase yourself. But that’s not as easy as it sounds. Nobody knows your business better than you, and that can lead you to make some generalizations about your potential clients. Oftentimes we assume that our potential clients understand exactly what it is we do, despite the fact that the very reason they’re visiting a website to learn what services we offer and how we can help them achieve their goals. Flashy graphics and sleek layouts are all well and good, but if visitors don’t understand the fundamentals of your business, how can they make the decision to avail themselves of your services?

That’s where I come in. I’ve made a living out of explaining oftentimes complex processes in language that people without a comprehensive understanding of a specific industry can understand. Beyond that, I also have the search engine optimization (SEO) skills to ensure that your site doesn’t get lost in the mass of Google results, moving your website to the top of those listings so that people can actually find your site when they’re doing a general search. Whether it’s financial jargon, complex academic theories, or business-specific processes, I can help your website visitors get the facts about what you do in language that they can understand. And that can help you land more clients.

So whether your site needs a complete overhaul, some comprehensive editing, or just a refresh, I have the skills to make it shine. Get in touch with me today and we’ll work together to make sure that visitors to your site get the information they’re looking for.